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Why Small Businesses will benefit from Using POS Products


There are a lot of ways you can promote your company; television advertisements, billboard posters, web marketing (just to name a few). One marketing approach that possibly isn’t really as elegant as these, but is equally as efficient, is using POS products. In case you are a local business, utilising POS products to advertise could greatly aid you, and below’s just a couple of reasons why.


As a small business, you’re most likely on a bit of a smaller budget than big-name competition. This implies you can’t necessarily pay for all the sparkly advertising they are able to. Luckily for you, Point of sale products typically feature an extremely small price that isn’t really going to reduce a substantial chunk out of your funds, and when you pay for them you have them for life with no repeat payments. The only additional cost will be the printing of the content to place in them, if you are using that type of product, however this is typically really inexpensive too.

Bring Consumers In-Store

If you are utilising products like pavement signs or chalkboards, these can be positioned out in the street, right in the path of on-coming traffic. This means you are advertising directly to your target audience and, as long as your content works, attracting customers in to your store. People are far more likely to spontaneously come into your shop if they’re walking right by it, as opposed to seeing an advertisement from home or whilst driving, making Point of sale products really efficient.

Encourage Sales

Once the customer is actually inside the premises, your in-store POS products can take control! Using products such as snap frames as well as leaflet holders in areas of high traffic, you could promote deals, new products and current stock to your customers. It’s exceptionally essential that you push sales as soon as the client is in the shop and don’t compromise on your advertising. Clients in your shop are likely to be far more impulsive when it comes to offers and new products than those seeing your advertisements in other places, so you need to be using your POS products to truly drive home sales.

Branding POS products aren’t all about the sales, despite what it might seem. They are likewise fantastic for branding, which is especially important for you small, less-established companies. You can make use of your POS to re-enforce your brand identity to consumers by being consistent with the colours and font you work with, and placing your logo on almost everything (but not being too ‘in your face’ about it, of course). This will certainly help clients to recognise your other advertisements out of the shop and you’ll become more than just a name. You can also put across your ideals and values through the contents, for example if you’re very big on your brands heritage it is easy to include that into the contents of your POS products.

Point of sale products are a terrific marketing tool for small businesses, and if you aren’t already, you should absolutely be using them in your store. They are so inexpensive and such an efficient method to push sales that it looks ridiculous not to! Look into what kind of Point of sale products will best suit your shop and work with some efficient material and you will shortly have in-store marketing that can contend with the big shots! There are 1,000’s of sites with facts related to ‘notice board pins’ however this is possibly one of the best ones